Using Landing Pages to Generate Leads

Landing pages are an effective way to capture leads and grow your audience. Whether you're using a video or not, you can create an engaging experience that encourages visitors to submit their contact information, triggering automated follow-up campaigns and growing your lead database.

Keep in mind: a landing page is not a full website. It is a focused marketing tool. It works most effectively when paired with social media ads or email campaigns that drive targeted traffic to the page.

🎥 (Optional) Use Video to Boost Engagement

CW Pro subscribers can upload video content to platforms like Vimeo or YouTube. Once uploaded, we’ll embed the video onto a custom landing page tailored to your campaign.

📣 Promotion and Traffic Generation

Share the landing page link across:

• Social media platforms
• Paid advertising campaigns (Facebook, Google Ads, etc.)

When someone clicks the link, they’re directed to the landing page to watch the video (if applicable) and view your offer.

📩 Lead Capture and Conversion

Below the video (or text-based content), we’ll place a form for visitors to fill out. To increase submissions, we recommend offering a free downloadable resource such as:

“Download our free guide: 10 Most Important Things to Do When Starting Your Business”

This value-added offer helps drive conversions and captures high-quality leads.

But remember: your lead magnet doesn’t always have to be a downloadable resource. It can also be a compelling deal (like “50% off your first month of bookkeeping”) or another high-value hook tailored to your audience. The key is offering something that solves a real problem or creates urgency.

🔁 Automated Follow-Up

Once the form is submitted:

• The visitor is automatically added to CW Pro 3.0 as a new lead
• A text and email campaign can be triggered to follow up and nurture the lead

This creates a seamless process from landing page visit → lead capture → ongoing engagement.

✅ How to Get Started

1. Request Your Landing Page
   
   • Complete the Landing Page Request Form
   • If using a video, include the YouTube or Vimeo video link in your request

1. Get Technical Article (Premier and Premier+ Plans Only)
   
   • Email us to request a list of available downloadable articles you can attach to your landing page’s form submission
   • You can also generate your own article using Max Ai.

1. Set Up Your Lead Campaign
   
   • Go to the Leads tab in CountingWorks Pro
   • Create or assign a follow-up campaign that will be triggered when someone submits the landing page form
   • Instructions on how to create your lead campaign

Need help or have questions? Reach out to our support team at help@countingworkspro.com.