In CountingWorks PRO 3.0, email marketing plays a vital role in staying connected with clients. To help you monitor the performance of your email campaigns, it’s important to understand key email metrics such as email opens, bounces (hard and soft), unsubscribes, and flagged as spam messages. This article will explain these metrics, and how to access the data.
What are Email Opens?
An email open is counted when a recipient opens the email you've sent. It helps you gauge how many people are engaging with your email content. Email opens can be tracked using a small invisible image embedded in your email this is often called a “Tracking Pixel”. When the recipient opens the email, this image is loaded, notifying the system that the email was opened.
What are Hard and Soft Bounces?
When an email cannot be delivered to a recipient's inbox, it is considered a bounce. There are two types of bounces:
1. Hard Bounce
A hard bounce occurs when an email cannot be delivered due to a permanent issue, such as:
- The recipient's email address does not exist
- The domain name no longer exists
- The recipient’s mailbox is full and cannot accept any new emails
What Happens with Hard Bounces in CountingWorks PRO 3.0? If an email receives a hard bounce, CountingWorks PRO 3.0 will automatically unsubscribe the email address from future campaigns to maintain the health of your email list and prevent sending to invalid addresses.
2. Soft Bounce
A soft bounce occurs when an email cannot be delivered due to a temporary issue, such as:
- The recipient’s inbox is full
- The email server is temporarily unavailable
- The email is too large for the recipient’s inbox
Soft bounces typically resolve themselves over time.
What are Unsubscribes?
An unsubscribe happens when a recipient opts out of receiving future emails from you. Recipients can unsubscribe through an unsubscribe link that is usually included at the bottom of your email.
What are Flagged as Spam Messages?
If a recipient marks your email as "spam," it means they do not wish to receive your emails. These emails are likely to end up in the recipient’s spam folder, and repeated instances may negatively affect your sender reputation.
How to Access Email Metrics in CountingWorks PRO 3.0
To track and review these important metrics for your email campaigns, follow these steps:
- Click on "Newsletters" from the dashboard.
- Click on the “>” symbol next to “Automated Newsletters.”
- Click on the “>” symbol next to the month of the newsletter you want to see data for.
This will show you detailed performance data for the selected newsletter, including opens, bounces, unsubscribes, and more.
Conclusion
Understanding and managing your email metrics, such as opens, bounces, unsubscribes, and spam reports, is crucial to maintaining a healthy email list. CountingWorks PRO 3.0 automatically helps you by unsubscribing hard bounce emails, ensuring your list remains up-to-date. If you need further assistance, feel free to reach out to support for help with any technical questions or concerns.